- The AI Colony
- Posts
- Monday Dojo
Sponsored by
Quote of the day
AI News of the Day
The AI Library launchpad update
Freebie
Every day is a chance to begin again. Don't focus on the failures of yesterday, start today with positive thoughts and expectations."
AI News of the Day
Apple is Considering Acquiring Perplexity AI
Apple insiders are reportedly considering an acquisition of Perplexity AI, the rapidly growing AI-powered search startup valued at roughly $14 billion after its latest funding round. Such a deal, if pursued, would eclipse all prior Apple M&A (Mergers and Acquisitions), dwarfing the 2014 Beats buyout (~$3 billion.
Sources say Apple’s top M&A executive, Adrian Perica, has informally floated the idea, including discussions with Services chief Eddy Cue and other AI leads. However, it remains strictly internal; no formal bid has been made, nor have negotiations started with Perplexity’s leadership.
Why Perplexity?
Apple is under pressure to catch up in AI, particularly with Siri lagging behind rivals. While Apple recently launched its “Apple Intelligence” initiative, rollout delays and minimal AI demos at WWDC have fuelled concerns. Perplexity brings ready-made conversational search tech and a strong consumer-facing product, assets that could be integrated into Safari or Siri. It’s a defensive move too, Apple currently routes billions through Google’s search deal (~$20 billion annually) but recent DOJ (Department of Justice) scrutiny may end that agreement.
More than just him and Cue, other AI leads are involved in the talks. Bloomberg reports this aligns with larger trends, Meta reportedly pursued Perplexity earlier and pivoted toward a $14.8 billion investment in Scale AI. Meanwhile, Apple may be weighing either a full acquisition or a strategic partnership to embed Perplexity into Safari or Siri.
What’s at Stake for Apple?
Buying Perplexity could rapidly boost its AI search capabilities and market perception while reducing reliance on Google. There’s no guarantee the acquisition will materialize, it’s still in speculative internal phases with Apple officially declining comment.
What’s at stake for Google?
This adds to mounting pressure. Alphabet’s stock dropped ~7–9% after recent testimony confirmed Apple’s active search-alternative evaluation.
What’s at stake for the AI space?
Consumer interest in AI-first search is rising especially among Gen Z, and Perplexity is gaining traction as a serious contender alongside ChatGPT and Google Gemini.
Trigger | Why it Matters |
|---|---|
Public filings or leaks | Any formal offer or partnership would signal Apple’s final AI play |
Regulatory developments | DOJ or EU decisions on the Safari‑Google deal could spur Apple into action |
Competitor moves | Follow Meta’s investments or other bids on Perplexity, this remains a broader AI-cash race |
The AI Library Launchpad
TIP OF THE DAY
Looking for unbiased, fact-based news? Join 1440 today.
Join over 4 million Americans who start their day with 1440 – your daily digest for unbiased, fact-centric news. From politics to sports, we cover it all by analyzing over 100 sources. Our concise, 5-minute read lands in your inbox each morning at no cost. Experience news without the noise; let 1440 help you make up your own mind. Sign up now and invite your friends and family to be part of the informed.
GIVEAWAY FOR YOU
Have a splendid week ahead!
See you soon
Did You Enjoy This Week’s Edition of Everything AI and Tech? |