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Google to Challenge Meta with AI-Powered Glasses in 2026

Google to Challenge Meta with AI-Powered Glasses in 2026

Midweek AI Digest

The AI Colony
December 10, 2025

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Google to Challenge Meta with AI-Powered Glasses in 2026

Google is gearing up to enter the smart glasses race in 2026, announcing plans to launch its first consumer AI-powered eyewear next year. The move positions the tech giant to compete directly with Meta’s already-established Ray-Ban smart glasses, as well as upcoming offerings from Apple and Snap.

The announcement follows Google’s May developer conference, where the company revealed partnerships with fashion eyewear brands Gentle Monster and Warby Parker. These collaborations aim to create consumer wearables built on Android XR, the same operating system that powers Samsung’s Galaxy XR headset. Unlike bulky headsets that confine users indoors, smart glasses promise a more natural way to integrate technology into daily life.

Google’s approach recognizes that one size doesn’t fit all. The company is developing multiple models to suit different needs. One version focuses on screen-free assistance, relying on built-in speakers, microphones, and cameras. This model lets users interact with Google’s Gemini AI assistant and capture photos without any visual display interrupting their field of vision.

For those who want information at a glance, Google is also working on glasses with an in-lens display visible only to the wearer. This model can show practical information like turn-by-turn directions or real-time closed captioning during conversations.

Beyond these consumer-focused options, Google previewed Project Aura, a collaboration with Xreal for wired XR glasses that bridge the gap between lightweight eyewear and full-featured headsets. These glasses offer extended workspace and entertainment capabilities, allowing users to access Google’s productivity suite or stream video content.

Google’s partnership with Warby Parker appears particularly strategic, mirroring Meta’s successful collaboration with Ray-Ban. The search giant has committed $75 million to support Warby Parker’s product development, with plans to invest an additional $75 million and take an equity stake if certain milestones are met. This approach leverages Warby Parker’s retail presence and design expertise, potentially giving Google’s glasses the fashion credibility and distribution network needed to compete.

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